Penn State All In Campaign

Diversity, equity, and inclusion initiatives are crucial at universities. To make an impact, the All In initiative at Penn State needed creative and strategic design support. I was part of the team that created a lasting and resonant mark that can be used across the university, shared and repurposed by various groups. The mark had to be relatable while maintaining dignity. The simple parenthesis element was used in various ways, most notably to frame the "All In" phrase in multiple languages and to frame photos, unifying the initiative's goals with a variety of visual approaches.